Empty Boxes
Website Architecture

The featured home page of the Empty Boxes website served as a launchpad for developing a cohesive combination of branding, illustration, and website architecture. The experience relies on information graphic design to guide users through the lifecycle of corrugated cardboard, from raw materials and production to transportation, reuse, and disposal. Custom line-art illustrations and a structured content system transform complex information into an approachable visual narrative, educating consumers on the environmental impact of packaging and the possibilities of reuse. The result is a playful, informative experience that reinforces the idea that reuse is the ultimate out-of-the-box idea.